Meet the Veronicas

IN THE EVER-EVOLVING fashion landscape, Veronica Miele Beard and Veronica Swanson Beard have distinguished themselves as architects of modern luxury. The sisters-in-law co-founded a brand that blends understated elegance with real-life hustle, transforming everyday wardrobes into statements of strength and style.

POWER MOVES

The decision to launch the first Veronica Beard standalone store in New Jersey at The Mall at Short Hills speaks to something deeper than business strategy. “Short Hills has always felt like a natural extension of our community,” Swanson Beard shares. “It’s filled with women who lead full, busy lives and value both quality and personal style. That’s exactly who we design for.” Growing up bicoastal between Napa and Palm Beach, followed by attending fashion school in New York, Swanson Beard developed her aesthetic early. “I was always obsessed with fashion—devouring magazines, knowing all the models, cutting out editorials,” she shares. “There’s definitely an unfussy, laid-back sensibility I took from California, but New York gave me a love for polish and the power of great tailoring.”

For Miele Beard, the New Jersey location represents a personal homecoming; growing up in North Caldwell, she feels a deep connection to the area. “As a proud Jersey girl, this one really hits home for me,” she says. “We’ve been expanding so much globally, but opening in Short Hills feels incredibly special—it’s like coming full circle.” And her own formative experiences shaped the brand’s philosophy. “When I started working on Wall Street, the trading floor became my runway,” says Miele Beard. “I loved dressing up—structured blazers, sharp heels, a little drama. It gave me confidence, and that mindset really laid the groundwork for what we do now at Veronica Beard.

THE DESIGN THAT CHANGED THE CONVERSATION

The iconic Veronica Beard Dickey Jacket, their multifunctional blazer with a zip-in feature for customizable collar inserts, distills their vision. Embodying their brand’s DNA, this piece is a clever design juxtaposition— offering various looks from masculine and feminine to structured and soft.

“I remember seeing a woman on the street wearing one of our Dickey Jackets and thinking, ‘Wow, that’s our vision, out in the world,’” Miele Beard says. “It solves a problem and takes the stress out of getting dressed.” Swanson Beard adds, “I always ask, ‘Does this feel like something I could wear three different ways?’ That versatility is key—and it’s why so many of our pieces are grounded in great tailoring and unexpected pairings. The concept of the Dickey Jacket is our answer to looking classic, chic and versatile without having to think too much about it.”

At the heart of the brand is the Veronica Beard customer. “She’s a boss, a traveler, a mom—often all at once— and reaches for clothes that make her feel powerful and feminine, not one or the other,” Miele Beard says. Swanson Beard echoes, “She is very intentional, including how she shops. She loves brands that align with her values. Quality, versatility and authenticity for her are nonnegotiables.”

WHEN CREATIVE COLLABORATION TURNS TO GOLD

Great success lies in a dynamic creative alliance. “I don’t have sisters— Veronica is my sister,” Miele Beard explains. “We respect each other’s instincts and always find our way to the best idea, together.” This sisterhood extends into every aspect of their process. “We’re together in every design meeting, every fitting, every discussion about the brand.” Swanson Beard continues, “We’re always aligned on the big picture, even if we come at things differently. That’s our superpower and what makes every success more meaningful.”

The Veronicas’ creative synergy has evolved into a commitment to social impact, with VB Gives Back becoming integral to their mission. “We’ve raised $7 million and couldn’t be prouder,” Miele Beard says. “We think about sustainability in every step—from sourcing fabrics to producing fewer, better pieces,” Swanson Beard adds. As the brand continues to evolve, their Fall 2025 collections promise fresh perspectives. “We are so excited about fall—it’s sexy yet nonchalant, undone yet polished—a modern take on boho,” Swanson Beard says. “We had so much fun mixing masculine with feminine, pairing airy chiffon with sleek leather, corduroy and denim.” Miele Beard continues, “We were inspired by the idea of icons—in your city, in your wardrobe.”

Recent collaborations with HEAD Sportswear, active-lifestyle brand The Upside, and the NFL have allowed Veronica Beard to extend its influence. “Collaborating allows us to play in new spaces and bring our style to different worlds,” Miele Beard says. “We’re so excited to be launching belts and a special jewelry collab with Sylvia Toledano this month.”

Yet, for all their business success and achievements, the Veronicas remain grounded in what matters— the Veronica Beard woman. “When a woman tells us she wore a certain piece to an important event or milestone, that’s the win,” Swanson Beard shares. Miele Beard adds, “When someone says, ‘I didn’t know what to wear, and then I put on your jacket and it just worked’—if we’ve taken the stress out of getting dressed, we’ve done our job.”

BY EVE GOLDEN