Every great concept starts with connection. “The name The Life came from a conversation with my best friend while we were dreaming up the boutique,” founder Paige Koff recalls. “From the beginning, the vision was to create a place that fit into every part of a woman’s life, a cozy candle for home, the perfect everyday sweats, beautiful home décor, inspiring books, bath essentials, and something special to wear when celebrating life’s moments.”